When we make goals that are vague, like “I want to lose weight,” we set ourselves up to fail but being specific about your goals will help you find motivation and success. Being specific gives you clarity because you’ve spelled out exactly what success looks like. That means more motivation — and better odds of success. Motivation happens when your brain detects a difference between where you are and where you want to be. When you are specific about your goal (I want to lose 10 pounds), that difference is clear, and your brain starts throwing resources (attention, memory, effort, willpower) at the problem.